Thanks to its simplicity and its attraction to tens of millions of users around the world. The TikTok app has recently gained increasing attention from e-marketers. The app has already proven successful creating in a new era in the world of digital marketing.
One of the techniques that sellers rely on to track better their campaign is the "Pixels feature". Pixels allow sellers to track visitors' actions and measure their engagement.
Below we explain in detail how to set up and connect your TikTok Pixel to your YouCan store.
Setting up TikTok Pixel and linking it to YouCan Store.
The first step is to create a business account via TikTok/business. Enter your email address and your password. Then agree to the “Tiktok Commercial Terms of Service", then click on "Create an account".
1 - Enter the verification code from the email address sent to you.
2 - Enter all the required information about your business, then click on "Register".
After you have created an account on TikTok and approved it by the TikTok administration:
3 - Click on the "Assets" option, then select "Events".
4 - In the "Web Events" option, click on "Manage".
5 - Click on the "create pixel" button.
6 - Enter a pixel name, select TikTok pixel, and click on "Next".
7 - Choose "Manually Install Pixel Code", then press "Next".
8 - Select "Event Builder", then click "Next".
9 - Once you have created your code, click on "Copy Pixel Code" and hit "Next".
10 - Go to the "Online" section in the settings, then click on the "CSS/JavaScript configs" option.
11 - Paste the pixel code into the "Additional header code" field and press Save.
Note: You also have the option to paste the Pixel code in the Pixel field from your seller area, scroll down and you will find the TikTok Pixel section, and make sure to click on Save. Pick the method that suits you the best, whether using the CSS field or the Pixels one, but be aware that you should not use both at the same time to avoid data duplication issues.
12 - Now go back to the pixel creation page again, and press the "Enter URL Keywords" button.
13 - Select the event type you want to track. Enter the link to the page in the next field.
Example: "View Content" means tracking when a visitor views a specific page. To track it, we put in the field "URL contains" the link to the page in question.
In the same way, add all the "events" that you want to track and press the "Complete setup" button.
One last step to finish the implementation: