To optimize your Twitter marketing campaigns, it's important to link a Twitter pixel to your online store. This tool allows you to track transactions between your online store and Twitter, providing accurate insights.
When you link a Twitter pixel to your online store, you can easily track how many visits resulted in purchases, as well as the number of new customers brought in and the average amount spent per transaction.
By analyzing this data, you can gain a better understanding of your visitor's behavior and needs, which can lead to improvements in the shopping experience and overall sales. Additionally, this information can be used to enhance your marketing plans and identify which ads are most effective at attracting new clients.
To learn more, check out this article on Twitter.
How to create and link your Twitter pixel code?
1. Log into your ads account at ads.twitter.com
2. Add your credit card to your account.
3. Click on "Tools", then select "Events manager".
4. Click on "Install Twitter pixel".
5. Agree to the terms and conditions, and your pixel code will be generated.
6. Copy and paste the code into the "Additional header code" field, here in the CSS/JavaScript configs.
Note: The "Tools" tab is made visible on Twitter only if you have entered your credit card details.
To verify that your pixel code is working as intended, please download the Twitter Pixel Helper.