The e-commerce market in Morocco is booming. Every day, thousands of sellers use platforms like YouCan to launch their online stores and sell their products.
However, this momentum comes with a major challenge: cash on delivery (COD) and unconfirmed orders that lead to failed deliveries for various reasons: incorrect information, fake orders, indecisive customers...
Designed specifically for online sellers operating in Morocco, YouCan Confirm helps you screen and confirm orders over the phone before you even start preparing your packages.
Let’s explore this service, how it works, and the benefits it brings.
E-commerce in Morocco: A booming Market with daily Challenges
While cash on delivery reassures Moroccan consumers, it’s also the main reason for delivery failures. The most common issues include:
Customers who stop responding after placing an order
Incorrect or incomplete contact detailsRefusals to accept the package without explanation
Misunderstanding of the product
Change of mind
As a result, sellers face daily setbacks with COD failure rates exceeding 50% in some cases. These failed deliveries eat into their revenue and operational efficiency.
This is why YouCan created the Confirm Service
In response to this issue, YouCan launched CONFIRM in 2024, a 100% Morocco-focused service that helps sellers:
Secure their sales
Avoid fake or incorrect orders
Build customer trust
Minimize COD-related losses
Improve customer communication
Speed up delivery processes
Confirm is based on a simple principle: calling each customer to validate the order as soon as it's placed.
How does the Confirm Service work?
The Confirm service is designed to be smooth, fast, and reliable, without requiring any changes to your existing sales process. Here’s how it works:
The customer places an order on your YouCan store
The order is automatically forwarded to our confirmation team
Without delay, we attempt to reach the customer (and call back if necessary), either the same day or the following days
A professional operator calls the customer shortly after the order
During the call, the Confirm agent:
Verifies the customer’s identity
Explains the product and validates the order details (benefits, product understanding, quantity…)
Confirms the exact delivery address
Answers any questions the customer might have
Once the order is validated, you receive a clear notification in your dashboard, and you only prepare confirmed and reliable orders.
Following this streamlined process, once an order is confirmed, you know it’s time to act: Prepare and ship it!
What are the benefits of Confirm?
YouCan’s Confirm service offers a wide range of benefits. Here are some of the most important:
Eliminate Risky Orders
Confirm acts as a smart filter. We identify unengaged or unreliable customers before you waste time preparing unnecessary orders. This significantly reduces COD-related returns and helps boost your revenue.
Reduce Hidden Logistics Costs
Fewer failed deliveries = lower transportation costs.
Obviously, each undelivered order still costs you money:
Carrier fees (even when the customer refuses the delivery)
Lost packaging
Time wasted on preparation
Frozen inventory
Since carriers still charge for unsuccessful deliveries, Confirm helps you avoid pointless expenses. You only process viable orders, meaning your logistics budget is used more efficiently.
Save valuable Time
Time is money! Say goodbye to hours spent calling customers or manually verifying their data.
Instead of chasing orders and clients all day, the Confirm team takes over all time-consuming tasks:
Customer calls
Manual verification
Follow-ups
This gives you the time and peace of mind to focus on growing your business, and to:
Work on your marketing strategy
Manage your inventory with ease
Optimize your offers
Automate your logistics
Improve Customer Relationships
A phone call adds a human touch to your sales process and creates a direct connection with your customers. It shows that you're attentive and available to answer questions. This builds trust and loyalty, especially in a market where Moroccan customers remain cautious about online shopping.
Boost your Real Conversion Rate
Confirm turns vague purchase intentions into real, solid orders. Your overall conversion rate improves because:
Fewer failed orders = more successful deliveries
Fewer returns = more profit
Less time wasted = more efficiency
In short, phone confirmations = professionalism.
Enhance your Brand Image
Calling your customers to confirm their orders shows you're serious, organized, and care about customer satisfaction. It’s a real competitive edge, especially if you're operating in a highly competitive niche.
Take Advantage of our Upsell Service
YouCan Confirm isn’t just about confirming orders. Our team is also trained in upselling. They can offer complementary products during the call.
This helps increase your average order value and overall revenue.
For example, if a customer orders a shampoo, our agent might suggest a matching hair mask or offer a 2-shampoo pack at a discount.
Is Confirm right for you?
Confirm is designed for all sellers using the YouCan platform and operating in Morocco. It's ideal if:
You offer cash on delivery (COD)
You’re dealing with a growing number of orders
You work with local couriers
You sell products sensitive to returns (fashion, beauty, accessories…)
You already have a team, but want a flexible and complementary solution
Even if you're just starting, Confirm helps you appear as a serious and reliable seller from day one. It prevents order errors and helps you launch your business with confidence.
Do you already have a Confirmation Team?
Even if you’re using an internal or external order confirmation team, YouCan Confirm can still be valuable. Here’s why:
1. On-Demand Flexibility
Just like Amazon Web Services lets you scale during high traffic periods, YouCan Confirm can be activated when your team is overwhelmed, unavailable, or understaffed.
You can launch it anytime, in just a few clicks.
2. Focus on Selling with peace of mind
Ambitious sellers focus on growth.
YouCan Confirm frees you from the stress of hiring, training, or managing absences.Let us handle confirmations while you focus on sales!
3. Cut Operational Costs
Running an in-house team comes with costs: salaries, supervision, replacements, etc. In many cases, YouCan Confirm is cheaper than maintaining your own team.
4. Better Quality Monitoring with our Technology
Our dashboard lets you track every call, measure performance, and identify areas to improve.This is how you can gain control and efficiency.
How to activate the Confirm Service?
Activating Confirm takes just a few seconds. Yes, it’s that fast and easy:
Log in to your YouCan seller dashboard
Click on YouCan Confirm
Click on Try YouCan Confirm
Activate your account by purchasing a minimum credit of 100 MAD
That’s it! Your orders will automatically be verified by our team.
No plugin, no code, no technical integration required. You’re just one click away!
To conclude with, the YouCan Confirm service is much more than just a tool. It’s a performance booster for all Moroccan sellers looking to professionalize their business and avoid fake or erroneous orders.
By activating this option, you save time, money, and improve your reliability, all while giving your customers a better buying experience.
So, are you ready to secure your sales and enjoy peace of mind?
Activate the Confirm service today from your YouCan dashboard and let our team handle your order validation while you focus on growing your store.
Activate Confirm today and take back Control of your Orders
Frequently Asked Questions (FAQ)
Are all customers called?
Yes. Every order is called with zero delay after being received.
Can I customize the calls?
Yes. You can specify details to be verified (size, color, product variations, etc.).
What happens if a customer doesn’t answer?
We retry several times at different times of day before marking the order as unconfirmed.
Is the YouCan Confirm service paid?
Yes, pricing details are available in your seller dashboard. The service is designed to remain affordable, especially when compared to the cost of failed orders.